Moonton Kicks Off Mobile Legends’ 515 Unite Campaign in Singapore

Mobile game developer Moonton Shanghai Technology proudly announces that they have now launched their 515 Unite global campaign with the hashtag #515Unite #MLBB which seeks to bring together gamers (not only Mobile Legends players) from around the world and introduce the general public to the Mobile Legends: Bang Bang game.

The campaign will feature exciting events, carnivals and roadshows to promote Mobile Legends. It will start on the 27 th of April and will include several interesting activities such as:

  • Custom in-game mode during campaign period only;
  • Showcase of trailer across all Golden Village cinemas;
  • Release of theme song, followed by an exciting Dance Contest;
  • Treasure Hunts;
  • Cosplay Competition;
  • SGD 15,000 worth of cash and prizes to giveaway from Limited Edition Miya character figurines, Special Edition EZ-Link cards and more.

The offline 515 United We Win live event will be held across several locations which include the AMK Hub on the 27 th of April, Bugis Junction on the 4 th of May, Scape on the 11 th of May and City Square Mall on the 19 th of May. During the event, interesting activities have been lined up for all Mobile Legends gamers, Esports fans and the general public. These activities include treasure hunts, completing real-world quests and taking selfies with Fanny and Tigreal cosplayers, a chance to play mini games and meet with influencers, dance competitions with 515 United We Win theme song and a lucky draw with up to SGD 15,000 worth of cash and prizes to be won. The Offline 515 United We Win event presents a chance for participants to win merchandise like 515 United We Win Goodie Bag (which includes lanyard & keychain), 515 United We Win T-shirt, 515 Limited Edition Miya Figurine and a 515 United We Win EZ-Link Card (with $5 pre-value). Online & in-game activities include 515 United We Win theme song with an exciting dance contest, and an opportunity to complete in-game tasks to unlock in-game rewards.

“Esports is growing in Singapore and Southeast Asia, and Mobile Legends is currently one of the biggest titles in the region,” says Nelson Woon, Regional Marketing Manager for South-East Asia, Moonton. “If you have realized, even the Olympic Council Asia has realized that the global viewerships & content value for esports has overtaken traditional sports, and what follows next will be the revenue (i.e. sponsorships, content & media rights, ticketing & merchandise). That is why we have Esports as a medal event on par with traditional sports for Asian Games last year (2018) and SEA Games this year (2019).”


Moonton is a company founded in 2014 with headquarters in Shanghai, China. Currently, Moonton has more than 200 employees in Shanghai, Beijing and Hefei. Moonton focuses on global mobile game market, develop and publish games themselves. Being one of the fastest growing companies in China, Moonton is the No. 1 Chinese company which has the most players outside China. Mobile Legends: Bang Bang is their current star game and the leader in mobile Multiplayer Online Battle Arena (MOBA) games worldwide.

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